Offer
Content Strategy
I develop comprehensive and effective content strategies that support my clients' business goals and contribute to the needs of their target groups. I also assist in establishing the internal processes necessary for implementing the strategy, such as content roadmaps.
Information Architecture
I structure content into understandable, user-friendly hierarchies and navigation systems and develop ways to optimize the readability of content. The results of this work are summarized in briefings and specifications for implementation.
Format Development
I develop effective, audience-specific content formats for websites, newsletters, and other channels such as social media, as well as content concepts that align with the communication goals of my clients.
Editorial Management
As an Editorial Manager, I create coherent editorial plans and oversee the implementation of content. I efficiently coordinate authors and other involved partners, such as illustrators and photographers.
Content Creation
As a writer (EN/DE), I provide high-quality content for websites, blogs, print magazines, newsletters, and social media channels. My services include SEO-optimized text for websites, clear and engaging descriptions of services or products, editorial content, UX writing and social media posts.
Workshop Facilitation
As a facilitator and moderator, I enable my clients to solve complex problems related to their existing or desired content offerings through structured, collaborative, and cross-functional processes such as design sprints and other workshop formats.
Do you have any questions or are you interested in collaborating? Contact Me
Mission
Content is an integral part of the user experience and key to achieving business goals. The best design, the meticulously programmed feature – ultimately, everything relies on the content it conveys. However, the effectiveness of content can only be fully realized when the development of formats, planning and organization, and content creation and distribution is based on a strategic foundation.
After over 13 years of working at agencies and companies – initially as a Digital Creative and UX Consultant at TLGG in Berlin, then at Namics (now Merkle DACH) in Zurich, and most recently as Head of Digital Product Management at NZZ – I ventured into freelancing as a content expert in mid-2023 to focus on this point precisely.
I put content at the centre of the user experience and, in close collaboration with my clients, ensure that content is used efficiently and effectively. In order to do this, I draw upon a wide range of methods from content strategy, UX design, digital product development principles, and design thinking, as well as a wealth of experience from my previous roles.
With my sense of language, passion for the written word, storytelling skills, and eye for the extraordinary in the ordinary, I also offer support in developing, implementing, and creating content in both text and photography.
Further details about my professional background can be found on my LinkedIn profile.
ktinka.ch – I share selected experiences from my travels and everyday life on my blog. I regularly post photos there and on the associated Instagram channel.
Contact
mail@katrinhuth.ch
mobile
+41 (0)79 137 10 95
address
Katrin Huth – Content Strategy & Creation
KTINKA GMBH
Stapferstrasse 10
CH-8006 Zürich